Behavior Settings: The Post-Spin Experience

Configuring the Winner’s Journey

The Behavior tab determines what happens immediately after a user wins a prize. While the Design tab controls the look and the Coupons tab controls the value, the Behavior tab controls the user flow. This is the hand-off point where a casual visitor becomes a lead. You have two broad strategies: instant gratification (sales focus) or verified delivery (list-quality focus).

The tab has just two sections: Outcome & Prize Delivery and Email Verification (Lead Delivery). Everything here is stored under the campaign’s behaviorSettings so it applies to every winning spin in that campaign.

1. Outcome & Prize Delivery

This section manages the transition from “Winner” to “Shopper”.

Redirect URL (global)

Enter a single URL (for example https://myshop.com/summer-sale) and the user is sent there when they click the win button. This is a free, global setting — it applies to all winning slices in the campaign, and the field is optional. Common uses:

• Sales page: Send winners to a landing page listing the products their coupon applies to.
• Thank-you page: Send winners to a custom page with instructions on how to redeem the code.
• Leave it blank: Keep winners on the current page (useful for the list-quality strategy below).

Auto-Apply Coupon (Pro)

By default a winner must copy their code and paste it at checkout — and some forget. With Auto-Apply Coupon enabled, the server drops the winning code straight into the visitor’s WooCommerce cart the moment they win, so the discount is already present when they check out. This is a Pro feature and requires WooCommerce to be active; in the free plugin the toggle is visible but locked.

1. User spins and wins a code.
2. The server applies that code to the WooCommerce cart (a session cookie is set for guests, so it works for guest checkout as well as logged-in customers).
3. User adds items and reaches checkout with the discount already applied — no copy-paste step.

Removing the manual paste step is the main reason to use it: fewer abandoned discounts means more completed orders.

2. Email Verification (Lead Delivery)

This section lets you switch from “instant win” to “verify the email first”.

Enable Email-only Coupons

By default the code is shown on screen the instant the user wins. Turn Enable Email-only Coupons on and the code is hidden from the popup — the server blanks the code in the response and delivers it by email instead. This is a free feature (coupon email delivery is included in the free plugin). The flow becomes:

1. User enters their email and spins.
2. User wins.
3. The popup shows your Success Alert Message instead of the code.
4. The coupon is emailed to the address they entered.

Because the prize only arrives by email, the user must supply a working inbox to collect it — which naturally filters out mistyped or throwaway addresses and keeps your list cleaner.

Success Alert Message

When email-only delivery is on, this message appears in the win modal in place of the code. If you leave it blank the plugin falls back to “Check your email for the coupon code!”. Good copy tells the user exactly what to do next, for example: “Congrats! We just sent your 20% OFF code to your inbox — go check it now.”

Choosing a Strategy

Strategy A: E-Commerce Accelerator

• Goal: Maximum sales right now.
• Auto-Apply Coupon: On (Pro).
• Email-only Coupons: Off — show the code instantly.
• Redirect URL: Point to your best-sellers or sale page.

Remove every step between winning and buying, and push the shopper straight into your catalog.

Strategy B: Lead-Quality Guardian

• Goal: Build a high-value, deliverable email list.
• Auto-Apply Coupon: Off.
• Email-only Coupons: On — force a real inbox.
• Redirect URL: Leave blank to keep them on the page.

You accept a slightly higher drop-off in exchange for leads you can actually reach and market to later.

Frequently Asked Questions

Can I redirect to different pages for different prizes?

No. The Redirect URL is a single, global link for the whole campaign — it applies to every winning slice.

Does Auto-Apply work for guests?

Yes. When Auto-Apply is used (a Pro feature), the server starts a WooCommerce session cookie if one is not already present, so the coupon applies for guest checkout as well as logged-in customers. WooCommerce must be active.

Where do I change the win-button label?

That is a visual setting in the Design tab, not the Behavior tab. The Behavior tab controls the action that fires when the button is clicked (redirect, delivery), not the button’s text.

If I use email-only delivery, is the code still hidden from the page source?

Yes. With email-only on, the server returns an empty code and shows your success message instead, so the winning code is never placed in the popup. (Unique-pool codes are already withheld from the page source until the moment of a win regardless of this setting.)

Related Documentation

• Win Probabilities: How the server picks the winning slice by weight.
• Prize & Coupon Configuration: Set up static codes, unique code pools, and prize types.
• Form Settings: Choose which fields (name, email, consent) a visitor fills in before spinning.

Conclusion

The Behavior tab is small but it is the switchboard that directs your winners. Use the Redirect URL to push traffic deeper into your site, Email-only Coupons to verify leads and keep your list clean, and Auto-Apply Coupon (Pro) to remove checkout friction for WooCommerce shoppers. Pick the combination that matches your current business goal. If you need help, visit the wowDevs support center.