Analyzing Lead Data with AI
The AI Assistant is a Pro feature. It reads the lead data your campaigns already collect and turns raw database rows into plain-English insights. You ask questions in natural language, and the Assistant answers using your own OpenAI or OpenRouter API key. This guide shows the kinds of forensic analysis it can run and how to act on what it finds.
What data it works with: every spin is saved to the wp_wdengage_entries table with the lead’s name, email, phone (if collected), the campaign, an opt-in flag, timestamps, and a bundle of technical data (IP address, device ID, and browser user agent). The Assistant analyzes exactly this data — it cannot see information the plugin does not store.
Beyond the “Total Count”
Most marketers stop at “Total Leads” — “I got 100 leads today. Good.” A smarter question is: who are they? Are they bots? Repeat players from one IP? Mobile-only visitors? Did they use a fake email? The AI Assistant lets you ask these questions and get an answer in seconds.
1. Data Hygiene (The Quality Check)
The most dangerous asset is a “dirty list.” Emailing fake addresses hurts your sender reputation with Gmail and Outlook.
Identifying “Ghosts” (Fake Emails)
Prompt: “Analyze the quality of my recent leads. Are there many disposable emails?”
The Assistant scans your stored emails for tell-tale patterns — throwaway domains such as @tempmail.com or @10minutemail.com, common typos like @gmil.com, and nonsense local parts. A typical insight: “15% of yesterday’s leads used disposable email providers, which suggests a high prize value is attracting freebie seekers.”
Action: Turn on Disposable Email Blocking in the plugin’s global settings. This filter is included in the free version — once enabled, temporary and burner addresses are rejected before they ever reach your list.
Detecting “Farmers” (Cheaters)
Prompt: “Do any IP addresses appear suspiciously often?”
A cheater opens incognito mode and spins repeatedly, using a new fake email each time (test1@…, test2@…). The emails differ, but the IP address stays the same — and every entry records its IP. The Assistant can surface this: “IP 192.168.1.5 generated 45 entries in 10 minutes.”
Action: Block that address. IP blocking and manual IP/device blocking are free features — you can block a repeat offender straight from the leads dashboard.
2. Campaign & Device Forensics
Context is everything. Because each entry records which campaign captured it and the visitor’s browser user agent, the Assistant can compare performance across your campaigns and devices.
Campaign Context Analysis
Prompt: “Which campaign is generating the most leads, and which the fewest?”
Entries are tagged with their campaign, so the Assistant can rank campaigns by volume. If a high-traffic homepage campaign produces lots of low-intent leads while a focused checkout-page campaign produces fewer but better ones, that is a signal to shift effort. Note that lead entries are grouped by campaign, not by individual page URL — to compare pages directly, run a separate campaign per page using the free page-targeting options.
The Device Breakdown
Prompt: “Are my spinners mostly on mobile or desktop?”
Each entry stores the browser user agent, so the Assistant can estimate the mobile/desktop split — for example “85% of your spins happen on mobile.” Act on it:
- Test your UX on a phone. Is the Spin button easy to tap? Is the close (X) reachable?
- Simplify your form. Mobile visitors hate typing. If most traffic is mobile, keep the form to name and email — the free version captures name and email with GDPR consent, so you are not forced to ask for more. (A phone-number field is a Pro option, best reserved for campaigns that truly need it.)
3. Growth Velocity (Forecasting)
Prompt: “Based on the last 7 days, project my total leads for the end of the month.”
Every entry carries a created_at timestamp, so the Assistant can measure your daily growth rate and extrapolate it. If day 7 already shows you are on track for ~450 leads when you promised 1,000, you learn it now — with three weeks left to raise ad spend or change prizes — instead of at the deadline.
4. Seasonal Patterns (The “Weekend Dip”)
Prompt: “What is my best day of the week?”
Using the same timestamps, the Assistant can spot weekly rhythms — a Sunday spike, a Tuesday lull. Use the pattern to time your work: launch campaigns going into a strong day rather than a weak one, and schedule follow-up emails for when your audience is most active.
Note: campaign scheduling and date-range windows are a Pro capability, but you can always time a manual launch around the days the Assistant highlights.
Related Documentation
- Asking Performance Questions: Prompt patterns for querying campaign performance with the AI Assistant.
- Win Probabilities: How the secure, server-side weighted draw decides each spin.
Conclusion
Your leads table is telling a story: the “ghosts” tell you to tighten security, the mobile split tells you to simplify your form, and the timestamps tell you when to launch. The AI Assistant (Pro) is the translator that turns those raw rows into a clear narrative — and the fixes it points to, from disposable-email blocking to IP blocking, are already in the free plugin. If you need help, visit the wowDevs support center.